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January 5, 2010

Breaking old stereotypes

For years, we’ve known that notions about healthy fatherhood are evolving. Men who are actively involved fathers tend to cite their role as a nurturer and caregiver as the most important aspect of fatherhood. This is in sharp contrast to notions of fatherhood in the middle of the last century, when fathers tended to cite their role as a breadwinner as the most important aspect of fatherhood.

Yet, stereotypes are slow to change. The character of the uninvolved father (who is either a strict disciplinarian or an uninformed and out-of-touch adult) persists.

That’s why we’re so pleased to share these public service announcements that show wonderful images of healthy fatherhood. Available in both Spanish and English, these videos present one small step in the move to make fatherhood fashionable and realistic to the lives of American men.

Happy New Year.

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